Color matters! Peanuts vs. McDonalds.

It used to be that comics had really great colors. Big primary colors printed with halftone dots. A lot of the times the color dots were off register and would bleed outside the lines. That was so cool! In fact my wife and I agree that it made the comic better when the color was off register like that!

Nowadays I’ve noticed that colors are no longer printed that way. In fact colors lay real flat on the page now and seem to look dull in some cases. For instance this Peanuts Sunday cartoon just looks flat and lifeless. The colors are drab and dull. Its quite upsetting actually to see a once great comic strip like Peanuts reduced to looking second rate. Whoever colored this did an awful job. But that’s not the only problem. The colors are extremely flat and are perfectly within the lines, how deadening is that? Sometimes too much technology just kills something great.

I did find something cool though. It seems that McDonalds still uses the old halftone print jobs on their Happy Meal bags! I think they look great by the way and so much more dynamic than that poor Peanuts strip. Good job McDonalds, I hope they keep it up!
I would love to print an ICECUBES comic book this way! 🙂